Guwahati: Assam is set to launch its own dedicated over-the-top (OTT) platform to showcase and promote Assamese cinema, folk music, documentaries, literature and other regional content, Chief Minister Himanta Biswa Sarma announced on Sunday.

Sharing the update on social media platform X, the Chief Minister said the initiative is part of the vision outlined in the Assam Budget 2026.

“Dear OTT platforms, make some room, Assam’s joining the list,” Sarma wrote, adding that the proposed platform will provide a dedicated digital space for Assamese films, music, documentaries, literary works and other regional creative content.

He said the Assam Budget 2026 had envisioned “a dedicated OTT platform for Assamese cinema, folk music, documentaries, literature & more,” describing it as “a new place to binge stories closer to home.”

The proposed platform is expected to strengthen Assam’s cultural and creative industries by offering filmmakers, musicians, writers and content creators a wider digital audience while preserving and promoting the state’s rich cultural heritage.

The announcement has been welcomed by members of Assam’s film and cultural fraternity, who believe the platform will provide a significant boost to regional content and create new opportunities for local artists and storytellers.